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Wholesale Retail Program50% Margin.
50% Margin.
Zero Guesswork.
Stock Raw & Paw Co. in your store. Premium canine nutrition with industry-leading margins, MAP-enforced pricing, and a brand your customers already trust. Start with just 12 units — mix and match how you want.
50%
Wholesale Margin
12 Units
Min. Starter Order
MAP
Price Protected
Woman & Veteran Owned • Made in USA • 42 Five-Star Google Reviews
What's In It For Your Store
A Brand That Sells Itself
Riding the Raw Feeding Wave
The premium pet food market is growing 10%+ annually. Raw & Paw sits at the intersection of the raw feeding movement and the performance supplement trend — two of the fastest-moving categories in pet retail.
MAP Enforced. No Online Undercutting.
We enforce Minimum Advertised Pricing site-wide. Your in-store price is protected. Customers who find us online and want to buy locally will come to you — not Amazon.
Monthly Reorder Behavior
Supplements and raw blends are consumables. Once a customer sees results, they come back every single month. You're not selling a product — you're building a customer relationship.
The Product Portfolio
Three Lines. One Premium Brand.
Each line serves a distinct customer segment — they don't compete, they stack.
Whole-Food Supplements
R&P Naturals
Goat Brew, Omega Mania, Enzyme Envy, Plasma, and Probiotic Pawty. Customers see coat, gut, and energy results fast — which drives repeat purchases.
- ✓High repeat purchase rate
- ✓Visible results for end customers
- ✓Easy upsell alongside raw food
Performance & Recovery
K9 Super Supplements
Clinically dosed weight gainer, puppy formula, joint support, and multivitamin. The go-to line for breeders and working dog owners who want measurable results.
- ✓Breeder community loyalty
- ✓No competing online pressure (MAP enforced)
- ✓5lb bulk format drives larger basket
USDA Raw Meat Blends
Ancestral Raw Blends
BLT+B, 80/10/10, and Herring-based frozen blends. 30lb cases with free shipping. The anchor product that brings new customers in and locks in monthly reorders.
- ✓Monthly subscription behavior
- ✓No shelf life anxiety — customers freeze
- ✓Premium price point without resistance
The Numbers
Transparent. Profitable. Simple.
Wholesale Margin
50%
On every unit you sell. This isn't a teaser rate — it's the standing wholesale price for every approved dealer, every order.
Minimum Opening Order
12 Units
Mix and match across any of our product lines. No category restrictions. Start with whatever best fits your customers.
- ✓ Mix any SKUs from any line
- ✓ No category minimums
- ✓ Reorder as often as you need
3 Steps to Get Your Store On Shelf
01
Apply
Fill out the form below. Takes 2 minutes. No credit card, no commitment.
02
Get Approved
We review your application and send your dealer account activation within 1–2 business days.
03
Place Your Order
Log in to the Dealer Portal, select your 12+ unit mix, and check out at wholesale pricing.
The Full Pitch
Flip Through Our 2026 Sell-In Deck
Every product, every margin, every talking point. 20 pages built for serious distribution partners.
Full Deck — Approved Dealers Only
Our 20-page distributor sell-in deck contains wholesale pricing and proprietary data. Sign in to your dealer account or request a preview link.
What You Get
Every Retailer Gets These Free
We do the marketing heavy lifting. You focus on selling.
Professional Product Photography
High-res Shopify CDN images ready for your own promotions, social posts, and display.
Product Brochures & Shelf-Talkers
Print-ready point-of-sale materials. Tell the product story before your staff has to.
View Brochures →Social Media Templates
Branded content your team can post immediately. Consistent brand voice, zero design work.
Dedicated Account Support
Direct access to the Raw & Paw team for reorders, questions, and co-marketing opportunities.
What Customers Say
42 Five-Star Reviews on Google
Happy customers = happy retailers. See what end consumers say about the brand you'd be carrying.
"This amazing business is a game-changer for you and your pet! Their commitment to sustainability and organic/local sourced raw dog food + variety of animal vitamin supplements have my animals thriving, healthy, and happy!! The staff is so knowledgeable and helpful, and they really go above and beyond to make sure you have everything you need."
Ashlie Woodard
Verified Retail Customer • Google Review
"Always a fantastic experience at Raw & Paw! The customer service is truly excellent — knowledgeable, friendly, and made sure all my questions were answered. The store itself is very clean, organized, and inviting. You can tell they really care about both their products and their customers."
Brad Blackstock
Verified Retail Customer • Google Review
"It is very rare that you find great products and great people under the same roof. I highly recommend checking them out. These products sell themselves — customers keep coming back because the results are real."
Chris Day
Verified Retail Customer • Google Review
Get Started Today
Apply to Become a Retailer
Takes 2 minutes. No commitment required. We'll review your application and follow up within 1–2 business days.
Already an approved dealer? Sign into the Dealer Portal →
© 2026 Raw & Paw Co. All Rights Reserved.